Guest Post: 5 Ways of Using Infographics

Malin Lernhammar

This Month we have a guest blog from the wonderful Jusoh Design.

5 Ways of Using Infographics

If you think back to your early school years, you can probably remember teaching centered around colourful images and cute animals. This is not an accident, pictures grab our attention and they help us remember what we have seen. Infographics are essentially any combination of images/ illustrations and text that convey a message. Magazines, from Science to Cosmo are using them to explain new discoveries and ideas, and it is easy to see why they are better at keeping your attention than blocks of text. So how can infographics be used to help your business? Think about the biggest obstacle you face in your day to day workings. Is it explaining how your service works, why you are the better option or is it getting people involved in your community cause? All these challenges and more can be helped with some visual guidance. We have put together some examples of different types of infographics to inspire you and help you find the right way of spreading your message.

1. The Timeline

If you have a production process or a story of how your started your company, a timeline is the most effective way of showing the viewer the steps involved. Depending on how complex your process is or how much happened in a given year, you can chose to represent each step with images, text or even better, a combination of both. One of our favourite examples of timelines is the whimsical Cupnoodle history timeline.

2. Product Centered

We put a lot of effort in to our products but conveying all the benefits and details can be difficult. If you are at the risk of falling in to a long speech full of jargon, a product centered infographic could help you. It works by breaking up the benefits in to different bite-sized pieces that the viewer can easily take in and associate with a visual part of your product.

3. The Map

For anyone with multiple offices or if your company has impact across the world, a map is a great way of providing an overview. If you want to show your customers how your service can help them reach new markets, this is a perfect choice for you.

4. The List

Sometimes information has an order but it is not chronological in time. Rather than using a timeline, a list can help you show an overview of the exciting things happening in your company. This structure is great for annual reports showing things like

5. Unordered

If you have several important facts that your customers would like to know, but there is no order to them, an engaging unordered infographic can guide the reader through the facts. By making more important facts larger or more prominent, you can help guide viewers through the experience. If you want to check out a wonderful example conveying data using emotions, have a look at these infographics explaining perceptions about immigration.

We can’t recommend Jusoh enough, so if you have some design work, or looking to refresh your brand then get in touch!