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Pilot

Fast, low-risk validation for early-stage product ideas

From ~£15,000

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Pilot is for organisations that want to explore and validate a new digital product concept before making a significant investment.

Whether you are seeking funding, aligning stakeholders, or clarifying your problem space, Pilot gives you a structured, insight-driven route to confidence. It brings together strategic thinking, early-stage design, and rapid concept testing to help you understand whether your idea is desirable, feasible, and capable of delivering meaningful value.

Outcomes

Product framing and concept definition

We start by helping you articulate the opportunity. Through collaborative workshops, research, and guided discussion, we work with you to define the core problem, user needs, and the value your product could deliver. You leave this stage with a sharper, more credible articulation of your idea.

User research and insight gathering

We conduct targeted research to validate assumptions, understand user expectations, and identify the behaviours that matter most. This ensures the foundations of your product are grounded in real insight rather than guesswork.

Prototyping and experience design

Using modern design tools, we create an interactive prototype that shows how the product could work. From user flows to interface concepts, the prototype gives you something tangible to share with investors or stakeholders. It becomes a critical tool for testing desirability and shaping direction.

Early testing and feedback

With the prototype in hand, we gather structured feedback from real users or internal stakeholders. This lets you evaluate usability, refine assumptions, and check whether the proposed solution resonates with your market.

A clear, actionable roadmap

At the end of the engagement, you receive concise recommendations and a roadmap outlining your most viable path forward. This includes technical considerations and the steps required to move towards an Accelerator or Platform build.

A blueprint for Accelerator

You do not just get a design. You get a technical architectural plan and a prepared backlog ready for our Accelerator team. If you get the green light, we can start coding on day one without a slow “handover” phase.

Pilot is ideal if you:

  • Have an idea and want to validate its potential before committing significant budget.
  • Need a prototype and clear value proposition to support fundraising.
  • Want to compare different approaches to solving a problem.
  • Prefer to minimise risk by testing assumptions early.
Get started with Pilot

Pilot is ideal if you:

  • Have an idea and want to validate its potential before committing significant budget.
  • Need a prototype and clear value proposition to support fundraising.
  • Want to compare different approaches to solving a problem.
  • Prefer to minimise risk by testing assumptions early.
Get started with Pilot

How it works

Discovery and definition

We define the problem, clarify objectives, and shape the initial concept.

Prototyping and design

We create a high-quality interactive prototype representing the potential experience.

Testing and roadmap

We gather critical insights and build a clear roadmap for next steps.

What a Pilot project looks like

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  • Problem Statement

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  • Requirements Gathering

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  • Prototype

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  • Outcome

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Why choose Pilot

  • Reduce risk

    By validating assumptions before committing to build.

  • Strengthen your funding case

    With a clear value proposition and functional prototype.

  • Accelerate decision-making

    Through focused discovery and rapid iteration.
Get started with Pilot