Built a multi-brand mobile platform for global agriculture

As Aviagen continued to scale internationally, much of its critical product information, including handbooks and technical specifications, remained locked in paper documents and static formats. The challenge was to modernise access to this data while supporting multiple brands, languages, and regions in a consistent and scalable way.

Aviagen needed to transform how complex technical information was distributed and accessed globally.

Their customers relied on detailed product data, breeding guidelines, and performance metrics, often referenced in the field. However, static documents made it difficult to access up-to-date information quickly, particularly across different countries and languages.

At the same time, Aviagen operates three distinct global brands, each requiring its own digital presence. Any solution needed to maintain brand separation while sharing infrastructure efficiently. It also had to support localisation across 19 languages and ensure consistency of updates worldwide.

The project required a scalable mobile-first approach capable of supporting tens of thousands of active users without fragmenting the codebase.

We partnered with Aviagen to design and build a suite of native mobile applications for iOS and Android across their Ross, Arbor Acres, and Indian River brands.

Rather than building separate systems for each brand, we implemented a single shared codebase powering six native apps. Content is managed through one custom CMS, allowing centralised updates while maintaining brand-specific presentation.

The apps digitise technical handbooks, product specifications, and performance data, transforming static paper resources into structured, searchable mobile content.

To support users in the field, we also developed interactive calculators and practical tools that simplify complex data. These tools are localised to display units and language relevant to each region, ensuring accuracy and usability worldwide.

The project was delivered over 19 agile sprints across nine months, alongside four smaller parallel initiatives, maintaining quality and alignment across multiple stakeholders.

Previously, customers relied heavily on printed manuals and static documentation. Updates required reissuing documents, and navigating technical data could be time-consuming.

With the new mobile platforms in place, users can access up-to-date product data instantly, wherever they are. Brand-specific apps maintain clarity while benefiting from a shared infrastructure that ensures consistency and efficiency.

The integrated CMS allows Aviagen’s internal teams to manage updates centrally, reducing duplication and improving governance. Meanwhile, interactive tools enhance usability by converting dense data into practical, accessible formats.

The result is a modernised digital ecosystem that strengthens customer support while positioning Aviagen as a forward-thinking leader in the poultry breeding sector.

The platform now provides a scalable foundation for continued digital expansion. Future enhancements include extending interactive tools, adding new data-driven features, and evolving the CMS to support additional business units.

With a unified architecture in place, Aviagen can continue expanding internationally while maintaining brand consistency and technical excellence.